TRENDS RESEARCH & ADVISORY

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ISIS rhetoric for the creation of the Ummah

Published on: 22/07/2015

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ISIS rhetoric for the creation of the Ummah

Published on: 22/07/2015

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ISIS rhetoric for the creation of the Ummah

Published on: 22/07/2015

by

Download free Electronic Document



Research Questions

  1. What are the linguistic strategies employed by ISIS as a means through which it constructs the notion of the Muslim Ummah, which seeks to lay emphasis on the unity of an international Muslim community based off the supremacy of Islam?
  2. Through discourse what strategies does Baghdadi employ to structure the model of an Ummah devoted to the Caliphate? And what else does the self-proclaimed Caliph manage to achieve via his sermon?

Discourse forms and shapes itself to create and reflect our social world. Therefore, language cannot be measured as neutral (Wijsen, 2012, p. 77). Not only does it outline, regulate and strengthen our understanding of the world, but language also sets out the actions accessible to us, while eliminating and delegitimizing other worldviews (Wijsen, 2012, p. 71). In this respect discourse serves as an instrument of influence and control often used by groups motivated for power to generate and preserve hegemonic regimes (Fairclough, 1992).


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